I’m a writer, community builder, and marketing consultant with a passion for crafting stories that connect, inspire, and drive real growth. My journey has been anything but linear, blending creative storytelling with strategic thinking across diverse roles and industries.
I co-founded and led JustReachOut with Dmitry Dragilev. JustReachOut is a PR/SEO software company that was acquired in 2020 and again in 2024. My role spanned from sales to product to marketing strategy to community building, helping scale the platform into a trusted resource for businesses seeking smarter PR and SEO solutions.
Before that, I was an early employee at Culture Amp, where I contributed to everything from content creation to sales and customer success. My efforts helped grow the company to a valuation of $1.5 billion, with over 6,000 brands as customers impacting over 25 million employees across those organizations.
I also bring operational and content expertise from my prior work as a startup culture consultant. Through my work, I brought uncomfortable conversations to the surface and organized a community of folks in Boston area startups to resolve problems on the people side of their business. I’ve interviewed countless founders and brought together groups of people looking for guidance on how to create the workplace of their dreams: a place of diversity, equity, and inclusion, a place with flexibility and clear communication.
Prior to my experience in software, I put my highly specialized trade policy degree to use. I worked in the hardware industry as a Compliance Administrator at KLA-Tencor and an Export Compliance Analyst at Intel Corporation. I oversaw compliance processes, training programs, and streamlined operations to support global trade initiatives. My work focused on clear communication, process optimization, and ensuring compliance with international trade regulations.
At my core, I’m driven by building strong communities, developing impactful strategies, and telling stories that matter—whether through content, compliance, or operational excellence.