← Back to blog

How To Communicate Your Culture

June 24, 2013 · by Corey McAveeney

Last week the Greater Boston Startup Culture Meetup organized a discussion featuring Chris Savage, Founder & CEO of Wistia, Max Summit, Marketing Brand Manager at NuoDB, and Chris Widner, Director of Culture at Dyn. Allow me to highlight a few gems from our talk.

Chris Savage on adopting culture hacks from Wistia's How They Work series:

Back when we had around 10 people I was talking to Tony Hsieh, CEO of Zappos, and I was asking him: have you ever fired someone because of culture? And he's like, uh-huh, that's pretty much the best reason to fire them.

Max Summit on the manifestation of culture at NuoDB:

It was important from day one to set a tone and our culture would be brand transparent... what is it that you truly believe in and can actually act upon.

Chris Widner on how Dyn made a more conscious decision to be welcoming:

Dyn used to be a bunch of dudes, but then we finally started getting women working for us and that's when we realized some of the language we used wasn't as inclusive as it probably should be. It's about being intentional with the words we use, and that's something we've really been trying to improve.
CM
Corey McAveeney

Writer, editor, and the person behind Kulturenvy. Corey writes about culture, creative work, and building things worth paying attention to. More about Corey →

← Startup Culture Within Our Coworking SpacesThree Leaders On Transparency →